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A DXP is the best way to gain a holistic view of how your customers experience your brand and products. This technology helps you understand how your customers act and interact with your products and services and how to make the most of that information.  A DXP should provide you with a wealth of data to help your team improve the customer experience and create a winning customer journey. A good DXP should enable you to understand the full scope of user interactions and provide you with a holistic understanding of the customer experience. A DXI platform should integrate with your existing systems and third-party applications. This will reduce back-and-forth communication and streamline your business operations. Moreover, it should be extensible, allowing you to add new features and functionality to your platform.  Ultimately, a DXI platform should provide a single source of truth for all your data, allowing you to make informed decisions that will benefit your business, learn ...

Before starting a digital transformation project, it is vital that your organization first decides its strategic goals. By defining these goals, you can develop an effective plan for implementing the various digital initiatives.  To implement successful digital initiatives, you need to have a clear business case that explains how the digital technologies will help your business. A good strategy will also include your team members in the entire process.  Here are a few tips to help you build a successful strategy. Identify the key processes that need to be transformed. Start by identifying which ones are visible to customers and have the highest impact. Focus your digital transformation efforts on the 20 percent of processes that create the most value for your customers.  Once you identify those processes, you can begin implementing changes. A good digital transformation plan will involve changing up these processes and creating a more customer-centric business. A successf...